Endurance Conspiracy coming to Sugar

Posted by on Apr 23, 2011 in Shop | 0 comments

Sugar Cycles is excited to announce that we are now part of the Endurance Conspiracy family!

A little about EC and why they’re into shirts!

Let’s just say, that these days, we don’t want to go anywhere or do anything that a tee shirt is not appropriate attire.  When you’re wearing one of your favorite tees, you know you’ll be comfortable, and that’s reflected in your attitude and behavior.

T-shirts have always been a source of pride for the DeBoom boys.  To this day, we still fondly remember and reminisce old classics, and even preserve some of our early favorites – keeping them safely stored like fine wines or priceless heirlooms.  We traded them like baseball cards and comic books.  Occasionally our favorite swim coach would open up his vast compilation of tees and pass them on to those deemed worthy.  His tees provided a biographical account of his adventures.  We would spend an entire day divvying them up in a selection process worthy of the NFL draft.

Throughout childhood, if the DeBoom boys weren’t outside playing sports, we were more than likely found sprawled out on the floor of our rec-room drawing and doodling for some upcoming art contest or just for the heck of it.  As competitive swimmers, swim coaches, and lifeguards, we always volunteered to design the team shirts – along with our good childhood friend Vaclav Hasek.  We took great pride in making sure our shirts stood out above all others.  The ultimate compliment was when the other athletes and teams traded for our shirts.

Even as adults, when the brothers gathered, we were always sure to pull out the latest cool tee from our immense collections.  We also continued to design tees on occasion for some of our friends in the industry.  As the compliments grew and we garnered encouragement to expand our hobby into a business, the Endurance Conspiracy was realized.

Call us or come by to check out EC at Sugar Cycles!

 

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