With a million other bike companies out there to choose from, why in the world would someone choose to buy a Ritte?!?
The easy answer is choose Ritte because you passionately feel that you simply can’t go on without one in your life. Choose it because looking at our bikes makes you feel funny; makes you weak in the knees and filled with lust for an inanimate object. Choose Ritte because you want something different that sets you apart from the pack; something that says you’re an individual.
Okay, so basing a major purchase on a purely emotional reaction isn’t exactly prudent, which is why our bikes aren’t just the pretty airhead at the bar. Every frame in our lineup compete at the top of their category in terms of engineering, materials, build quality and performance. The same goes for our carbon, stainless steel and alloy creations. And if you ever have any issues with the frame you’ve bought we will do everything we can to make you happy as quickly as possible.
We have a complex relationship with our bikes and most of our customers do to: to us they’re art and utility, a personal expression and simple brutish tools. Our bikes are born from equal parts passion and logic. We design only what we personally want: a high-end carbon racing thoroughbred, a comfortable, subtle stainless steel steed, a down and dirty alloy cross rig, a streetable track bike and brutally snappy time trial beast.
We’re not out to topple the mega brands: we ignore market trends and try not to pay much attention to what the other guys are doing. We don’t advertise much because our bikes speak for themselves and their owners are our best reps. And all we can hope is that enough people like what we do enough to help us keep our lights on.